Department store retailer J.C. Penney posted online and total sales increases for Q3, and a strategic initiative for the retailer that is driving those increases is its private brands, which account for more than half of total sales.
In a conference call with analysts, CEO Marvin Ellison said “It is our belief that if we grow our private brand penetration and position these goods online, we will grow our top line, protect our bottom line and have differentiation from pure-play e-commerce competition.”
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