Macy’s to Launch Private Brand Wine
Iconic American department store Macy’s will introduce a new line of private brands wines to be sold in select Macy’s stores and in store restaurants. The new Macy’s wine brand, all selections from...
View ArticleThe Importance of Private Brand at JC Penney
Siiri Dougherty, senior vice president and senior general merchandise manager for the retailer This week’s Dallas Business Journal features a great article on private brand at J.C. Penney that...
View ArticleJCPenney Tests Fast Fashion Private Brand
Earlier this month comeback retailer JCPenney quietly introduced a test of their first fast fashion focused private brand, “Belle + Sky” with the hopes of competing with retailer darlings H&M, Zara...
View ArticleNordstrom Announces Treasure&Bond Brand Expansion
Seattle-based department store Nordstrom is excited to announce that the company has made another donation through its give-back private brand, Treasure&Bond, which supports nonprofits that work...
View ArticleJackThreads Debuts Inaugural Private Brand
E-commerce menswear site JackThreads announced this week the launch of its first private brand. The retailer which was originally launched in 2008 by Jason Ross as a off-price apparel seller of...
View ArticleJC Penney To Settle $50m Class Action Suit
JC Penney announced Tuesday it has reached a settlement, subject to court approval, in the class action case Cynthia E. Spann v. JC Penney Co. Inc., filed in the U.S. District Court for the Central...
View ArticleJC Penney Says Private Brands Are Key to Winning Online
Department store retailer J.C. Penney posted online and total sales increases for Q3, and a strategic initiative for the retailer that is driving those increases is its private brands, which account...
View ArticleH&M Partners With Coachella for Exclusive Private Brand Collection
Fast fashion retailer H&M has once again partnered with the Coachella Valley Music and Arts Festival, creating a co- branded exclusive private brand collection for girls and guys under the claim...
View Article“Get Your Penney’s Worth” With JCPenney Private Brand
JCPenney announces the launch of its new brand promise, “Get Your Penney’s Worth.” The idea reinforces how the retailer is on a mission to ensure every shopping trip in stores and at jcp.com is worth...
View ArticleKohl’s Rethinks $1b Sonoma Private Brand
Kohl’s announced this week the re-launch of the billion-dollar private brand, Sonoma Goods For Life, designed to offer a casual and easy lifestyle experience across all product categories to better...
View ArticleSimons Translates High Fashion with Powerhouse Private Brands
La Maison Simons, has been a retailer for 176 years, and their private brand “Twik” has existed for the last fifty. But in the fickle fashion world, that long history is no guarantee of retail success...
View ArticleJCPenney Launches Its First Plus-Size Private Brand
Because every body deserves great style, department store JCPenney is introducing Boutique+™, its first-ever plus-size fashion Private Brand designed exclusively for the full-figured woman. To...
View ArticleJCPenney Teams Up with Michael Strahan
JCPenney and Michael Strahan are teaming up once again, this time to launch MSX by Michael Strahan, an exclusive new private brand of active lifestyle apparel for men. Available in approximately 500...
View ArticleLoblaw’s Joe Fresh Retreats From the US
After much build up, an unprecedented and unsuccessful launch into JC Penney and the opening on flagship stores in New York City Canadian retailer The Loblaw Cos. Has shuttered the last remaining Joe...
View ArticleJCPenney Debuts Plus-Size Designer Ashley Nell Tipton Private Brand
9431053 9436012 9433000 For plus-size women who love fashion forward looks, JCPenney is debuting its first exclusive capsule collection by fashion designer and Project Runway®winner, Ashley Nell...
View ArticleBelk To Open First Crown & Ivy Private Brand Store
Crown & Ivy, the private brand launched by Charlotte-based Belk in 2014, is opening its first free standing 100% Crown & Ivy brand store in Raleigh’s Crabtree Valley Mall. The brand is Belk’s...
View ArticleOld Navy Launches Kindred Goods
Fast fashion chain Old Navy is jumping into beauty, launching a private brand personal care line developed in conjunction with Tru Fragrance called Kindred Goods. Kindred Goods will include three...
View ArticleZara Launches Mens Fragrance
Inspired by the 90s, where videotape cassettes were all the rage, this line of private brand men’s perfume from fast fashion retailer Zara should be on everybody’s Christmas list. Designed by Lavernia...
View ArticleTarget Refreshes C9
Activewear has hit the mainstream in a big way and whether they’re chasing the kids at the park or chasing a new personal best American mom’s continue to embrace the trend. Target’s long-running sports...
View ArticleWill Amazon Aquire American Apparel?
Internet giant Amazon is rumored to have made an offer to acquire American Apparel‘s bankrupt business. The acquisition would give a significant boost to their private brand aspirations but placing a...
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