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Macy’s to Launch Private Brand Wine

Iconic American department store Macy’s will introduce a new line of private brands wines to be sold in select Macy’s stores and in store restaurants. The new Macy’s wine brand, all selections from...

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The Importance of Private Brand at JC Penney

Siiri Dougherty, senior vice president and senior general merchandise manager for the retailer This week’s Dallas Business Journal features a great article on private brand at J.C. Penney that...

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JCPenney Tests Fast Fashion Private Brand

Earlier this month comeback retailer JCPenney quietly introduced a test of their first fast fashion focused private brand, “Belle + Sky” with the hopes of competing with retailer darlings H&M, Zara...

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Nordstrom Announces Treasure&Bond Brand Expansion

Seattle-based department store Nordstrom is excited to announce that the company has made another donation through its give-back private brand, Treasure&Bond, which supports nonprofits that work...

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JackThreads Debuts Inaugural Private Brand

E-commerce menswear site JackThreads announced this week the launch of its first private brand. The retailer which was originally launched in 2008 by Jason Ross as a off-price apparel seller of...

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JC Penney To Settle $50m Class Action Suit

JC Penney announced Tuesday it has reached a settlement, subject to court approval, in the class action case Cynthia E. Spann v. JC Penney Co. Inc., filed in the U.S. District Court for the Central...

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JC Penney Says Private Brands Are Key to Winning Online

Department store retailer J.C. Penney posted online and total sales increases for Q3, and a strategic initiative for the retailer that is driving those increases is its private brands, which account...

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H&M Partners With Coachella for Exclusive Private Brand Collection

Fast fashion retailer H&M has once again partnered with the Coachella Valley Music and Arts Festival, creating a co- branded exclusive private brand collection for girls and guys under the claim...

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“Get Your Penney’s Worth” With JCPenney Private Brand

JCPenney announces the launch of its new brand promise, “Get Your Penney’s Worth.” The idea reinforces how the retailer is on a mission to ensure every shopping trip in stores and at jcp.com is worth...

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Kohl’s Rethinks $1b Sonoma Private Brand

Kohl’s announced this week the re-launch of the billion-dollar private brand, Sonoma Goods For Life, designed to offer a casual and easy lifestyle experience across all product categories to better...

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Simons Translates High Fashion with Powerhouse Private Brands

La Maison Simons, has been a retailer for 176 years, and their private brand “Twik” has existed for the last fifty. But in the fickle fashion world, that long history is no guarantee of retail success...

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JCPenney Launches Its First Plus-Size Private Brand

Because every body deserves great style, department store JCPenney is introducing Boutique+™, its first-ever plus-size fashion Private Brand designed exclusively for the full-figured woman. To...

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JCPenney Teams Up with Michael Strahan

JCPenney and Michael Strahan are teaming up once again, this time to launch MSX by Michael Strahan, an exclusive new private brand of active lifestyle apparel for men. Available in approximately 500...

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Loblaw’s Joe Fresh Retreats From the US

After much build up, an unprecedented and unsuccessful launch into JC Penney and the opening on flagship stores in New York City Canadian retailer The Loblaw Cos. Has shuttered the last remaining Joe...

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JCPenney Debuts Plus-Size Designer Ashley Nell Tipton Private Brand

9431053 9436012 9433000 For plus-size women who love fashion forward looks, JCPenney is debuting its first exclusive capsule collection by fashion designer and Project Runway®winner, Ashley Nell...

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Belk To Open First Crown & Ivy Private Brand Store

Crown & Ivy, the private brand launched by Charlotte-based Belk in 2014, is opening its first free standing 100% Crown & Ivy brand store in Raleigh’s Crabtree Valley Mall. The brand is Belk’s...

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Old Navy Launches Kindred Goods

Fast fashion chain Old Navy is jumping into beauty, launching a private brand personal care line developed in conjunction with Tru Fragrance called Kindred Goods. Kindred Goods will include three...

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Zara Launches Mens Fragrance

Inspired by the 90s, where videotape cassettes were all the rage, this line of private brand men’s perfume from fast fashion retailer Zara should be on everybody’s Christmas list. Designed by Lavernia...

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Target Refreshes C9

Activewear has hit the mainstream in a big way and whether they’re chasing the kids at the park or chasing a new personal best American mom’s continue to embrace the trend. Target’s long-running sports...

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Will Amazon Aquire American Apparel?

Internet giant Amazon is rumored to have made an offer to acquire American Apparel‘s bankrupt business. The acquisition would give a significant boost to their private brand aspirations but placing a...

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