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Macy’s Partners With Bachelors Becca Tilley on bar III collection
Macy’s has partnered with YouTube, podcast and Bachelor star Becca Tilley to create a private brand collab Becca Tilley x bar III collection created for Macy’s. Inside the collection, customers will...
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Zara Private Brand Smell of Success
Fast-fashion retailer Zara has introduced a redesigned range of premium private brand fragrances with packaging designed by Lavernia&Cienfuegos The bottle features a rounded-off square...
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Canadian Outdoor Retailer Mountain Equipment Company Redesigns
Canadian outdoor retailer Mountain Equipment Company (MEC) has introduced a redesign of its private brand. The new work created by Andrew Zo Structurally, the redesign limited the number of packaging...
View ArticleMarks & Spencer Rethinks Kids Private Brand
Marks & Spencer, England’s biggest Clothing retailer, is changing its kidswear Private brand range to become a little less “special occasion” and more everyday style – as part of the retailer’s...
View ArticleJCPenney Reimagines a.n.a Private Brand Denim
JCPenney is unfolding a new assortment of jeans with a complete reimagination of its a.n.a private brand, focused on the denim customers love and a size-inclusive selection for all body shapes and...
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