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JCPenney Launches Its First Plus-Size Private Brand

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Because every body deserves great style, department store JCPenney is introducing Boutique+™, its first-ever plus-size fashion Private Brand designed exclusively for the full-figured woman. To celebrate its debut in 500 stores and at jcp.com beginning May 1, JCPenney will partner with Project Runway winner Ashley Nell Tipton who will serve as brand ambassador and design

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