Iconic American department store Macy’s will introduce a new line of private brands wines to be sold in select Macy’s stores and in store restaurants. The new Macy’s wine brand, all selections from California, will feature three wine varietals: a Chardonnay, a Cabernet Sauvignon and a Pinot Noir.
Philadelphia-based winemaker and private brand marketer KDM Global Partners has spearheaded the overall effort on Macy’s behalf. “Macy’s will have three wonderful, beautifully-packaged wines to offer its guests. This flagship wine brand will create additional exposure for and loyalty to the Macy’s wine category among its customers – enhancing the overall Macy’s experience,” said Jonathan Gelula, KDM’s President. “As always, private label wines are great for a retailer’s store margins and category bottom lines.”
According to Warren Wolfe, Group Vice President of Macy’s Foods: “Macy’s Foods is pleased to partner with KDM Global to present select exclusive wines to our customers in both our restaurants and wine shops” We’ve been working with Jonathan Gelula at KDM for many years and are excited to introduce our customers to three outstanding wines that pair beautifully with our iconic menu items. Dining at Macy’s will be enhanced for our customers when they choose one of our new Macy’s Select wines, available beginning this Fall.”
This is the third private label program launched by KDM Global Partners on Macy’s behalf ….initially under the Marshall Fields banner and again for Macy’s in 2007.
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